Learn how LeadSpring helped this company swag agency achieve $35k/month in revenue for an impressive 105x ROI.
Building the right tech stack is key
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How to choose the right tech stack for your company?
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What to consider when choosing the right tech stack?
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What are the most relevant factors to consider?
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What tech stack do we use at Techly X?
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The Company
My Fairy Swagmother started in 2015 to help companies tackle challenges around securing high quality company swag. They work with companies including Google, Oracle and Microsoft - making the process of working with swag vendors stress-free.
The Challenge
The MFS team grew for years from word of mouth, growing to $500k revenue. In 2018, they wanted to create their first outbound motion. They partnered with ZoomInfo for email sending and prospect data.
In just a few months, their clients started to call...they weren’t receiving any of MSF’s regular emails. They were all landing in spam. MSF had burned their domain and ended up on a blacklist.
MSF called every single client to tell them to check their spam folder. It damaged their brand and create a massive headache. They stopped all outbound for 4 years - relying back on word of month - and slowly shrinking as a business.
In 2023, they finally decided to start again. They invested $12k in a marketing funnel for their website with content and paid ads, but it only returned a few dozen leads. That’s when they saw content from LeadSpring on building email infrastructure and managing deliverability - so they decided to reach out for a partnership.
The Solution
LeadSpring developed their email deliverability infrastructure after reviewing volume sending goals and recommending domain and email ratios as well as made recommendations on tool selection.
The Results
289 opportunities since October (Averaging of 36/month), fully sourced from email marketing, resulting in ~$35k/month in closed won revenue for an impressive 105x ROI. Their team has a reliable engine, with a formulaic output of opportunities from the number of leads added to the campaign.
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