Learn how we helped blockit 3x their meeting bookings from cold email outreach.
Building the right tech stack is key
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How to choose the right tech stack for your company?
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What to consider when choosing the right tech stack?
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What are the most relevant factors to consider?
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What tech stack do we use at Techly X?
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The Company
blockit enables medical systems for better referral management and consumer self-scheduling - connecting the ecosystem making accessing and navigating care easy for patients and staff, working with some of the largest medical systems in the US (Including HCA, CHS, CommonSpirit, Memorial Hermann, Baylor).
The Challenge
This sales motion necessitates a high degree of customization, but medical services have advanced security settings for incoming emails. This was resulting in a +15% rate of emails ending up in the spam folder - or not being delivered at all after hours of SDR time went to personalization. They also struggled to reach out to every potential customer quarterly, and had goals around personalization and leveraging technology for research.
The Solution
LeadSpring developed email deliverability infrastructure, and implemented best practices including data cleansing, copywriting, and tool selection while assisting with list building for two new business units. LeadSpring developed a marketing nurture system for the accounts the SDRs didn’t have bandwidth to reach.
The Results
An immediate 85% drop in undelivered emails. The SDRs were shocked to get replies from their personalized messages, now they are used to regularly booking meetings monthly. Overall a 3x increase in meetings coming from email.
Client Feedback
“We sell into an industry with extremely strict email security protocols, so we hired Leadspring to build and maintain our outbound email infrastructure to help us with email deliverability. Not only did Leadspring solve our deliverability issues and help increase our email bookings by 3x, they also helped us refine our sales strategy and processes to enable us to be more efficient and effective in all facets of our outbound motion.”
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