Learn how we achieved a 3% meeting booking rate from cold email with a +70% open rate for Inverness Advisor's cold outbound emails
Building the right tech stack is key
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How to choose the right tech stack for your company?
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What to consider when choosing the right tech stack?
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What are the most relevant factors to consider?
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What tech stack do we use at Techly X?
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The Client
Inverness Advisors is a leading investment bank for middle-market and growth stage companies in the technology, media, enterprise services, healthcare and healthcare services sectors with a focus on M&As, capital raising and strategic advising. They’ve facilitated sales to Google, HP, Comcast, Disney among many others.
The Challenge
Inverness was spending time carefully curating their target account list. Each email was crafted for these specified target verticals. Spending time building a quality list and personalized copy, every email needed to count. They wanted to ensure that their emails made it to the primary inbox to increase chances of success and preserve their brand reputation.
The Results
They partnered with LeadSpring to build their email marketing infrastructure. This included unique IP addresses, DNS records, domain and inbox rotation. After developing an “Offer” for the prospects we launched the campaign.
The Results
A impressive 3% meeting booking rate from cold email with a +70% open rate for their cold outbound emails. The partners now had a dependable system for business development.
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