What you can learn from cold calling versus emailing
Building the right tech stack is key
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How to choose the right tech stack for your company?
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What to consider when choosing the right tech stack?
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What are the most relevant factors to consider?
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What tech stack do we use at Techly X?
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There’s no excuse—you have to call every single email reply within 5 minutes (excluding the “f*ck off” or “unsubscribe” types; for those, give it a week, haha). When you get responses like “I’m not the right person,” “Not right now,” “No budget,” “We already have a system,” or “Not interested,” these are 99% of the objections you’ll face in sales.
Why Call Instead of Email?
The difference? If you respond via email, it can come off as annoying. But if you take the time to call them, it shows you care. Just say, “Hey [name], saw your email and figured I’d just give you a call to make sure I understood.” Then, dig into their response.
Effective Questions to Ask
When you call, ask questions like:
“Where’d I lose you?”
“Who’s the best person to shoot an email to?”
“When’s a better time?”
Don’t dive into handling objections right away. Understand their reasoning first. Once you do, you can decide if a rebuttal is relevant.
Gathering Valuable Intel
Use this call to gather intel. You might learn:
The person is leaving in two weeks.
They have a five-year contract with a competitor.
They’re overwhelmed due to a crisis.
They’re having budget discussions in October.
The insights you can gain are endless.
The Reality of Cold Calling
After years of cold calling, you rarely face dramatic reactions from prospects—much less than LinkedIn might suggest. But we’ve never had a bad reaction from a quick ring after an email reply. The reason? We never try to sell someone who’s said no. Instead, run discovery, and if you see a route they haven’t considered, bring it up and ask for their thoughts.
Benefits of Calling Email Replies
More often than not, this leads to:
Finding overlooked routes.
Sometimes even booking a meeting.
Calling email replies is a game-changer. It makes your life easier and opens up more opportunities.
So, next time you get an email reply, pick up the phone.
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